Header Bidding: Wrapper Solution, Server-Side Header Bidding

With SmartyAds header bidding technology, it is easier to run pre-bid auctions. Now publishers can offer inventory to all demand partners at the same time, allowing them to compete for available impressions on equal footing. When publishers simultaneously offer inventory to as many ad buyers as possible, they significantly increase the bidding competition on the per-impression basis, escalating prices and generating a higher yield.

The more demand partners you work with, the more unique price offers you catch. SmartyAds’ robust network of media buyers worldwide offers exclusive partnerships for web publishers and app developers. SmartyAds Header Bidder® connects your niche audiences with premium buyers for competitive auctions that jump-start sales. We guarantee up to 50 percent increase in revenue streams. That’s the power of SmartyAds Header Bidder

SmartyAds header bidding solution flattens the publisher’s waterfall, adding a true liquidity for every single impression. All operations move from the user’s browser to the SmartyAds remote server, significantly eliminating latency issues and pass backs. With horizontal, equal flow, publishers can fill their high-value digital inventory with the largest gain from the high programmatic demand.

Discover the True Potential of the SmartyAds Header Bidding Technology

Wrapper
Solution

With our powerful wrapper solution, publishers can handle multiple header tags in one place. Publishers can manage the list of their demand partners easily, add new connections, and remove the old ones when necessary. SmartyAds wrapper solution is designed to regulate multiple requests, run auctions, and push the winning bids to the ad server on time. Acting as a gateway, our wrapper solution measures all bidders on the same metrics, leaving the final decision to the publisher’s ad server.

Header
Bidding

Our header bidding technology helps publishers amplify sales efforts for exceptional revenue generation. Seamless integration along with smooth setup allows publishers to start using SmartyAds Header Bidder® right away. Connect to the most powerful programmatic marketplace, experience dynamic bids and remarkable competition from global brands to win impressions. SmartyAds allow others to get to know the real value of audiences.

In-app
Header Bidding

SmartyAds brings the benefits of advanced bidding and competitive auctions to the mobile ecosystem to help app developers uncover the real value of their digital inventory. SmartyAds in-app Header Bidder® is designed specifically for a speed-sensitive mobile environment, providing a low-latency solution with an easy SDK implementation. The new-generation in-app header bidding solution gives mobile publishers the opportunity to handle auctions with multiple demand sources at the same time, monetizing mobile traffic to the fullest.

Server-side
Header Bidding

Speed up ad operations with server-side header bidding, which allows running auctions outside the publisher’s web page. Header bidding container is hosted by SmartyAds ad server, and all incoming and outgoing calls go through our remote server. Now publisher’s can collaborate with as many media buyers as they wish because it doesn’t affect the performance or load speed of their website. SmartyAds takes the load off publisher’s shoulders, allowing them to concentrate on sales and gain more profit.

Advanced
Analytics

When using SmartyAds Header Bidder®, publishers get access to in-depth, centralized reporting that provides details of the sales across all header-bidding integrations in the system. Advanced analytics give publishers more insight into the bid dynamics, latency speed, and partner performance metrics. Use reports to customize sales strategy to boost advertising income even further.