17 Best Video Ad Networks For Publishers in 2024

The video advertising segment is booming since video ads perform better than static ones.

Therefore, it is not surprising that today's programmatic ecosystem offers numerous ad networks for publishers with strong video specialization. And, considering this plethora, making a choice can be challenging.

However, this list is here to help you.

Video advertising networks to consider in 2024

To help you make a choice, we will examine the following platforms:

1. Meta Audience Network
2. Xandr
3. OpenX
4. Media.net
5. SmartyAds SSP
6. Primis
7. Teads
8. Yield.com
9. Chocolate
10. Magnite
11. SelectMedia
12. Undertone
13. InMobi
14. AniView
15. Viewdeos
16. TargetVideo
17. Taboola

Now, let's dive deeper into the details.

Meta Audience Network

Meta Audience Network, previously known as Facebook Audience Network, focuses on mobile video advertising and can help you monetize your apps. Providing access to millions of advertisers, it gives you an opportunity to drive significant ad revenue.

The network is used by more than 37,000 active publishers and app developers, and you can join them if you are an app owner or have the right to monetize the inventory.

As for developers, they need to go through the app ownership verification process. Check the Meta policy to learn more.

Features, benefits, and specifics

• Numerous ad formats, including rewarded video ads, interstitial ads (which can be rewarded too), native ads, and banner ads.
• Optimization capabilities allow you to run A/B tests and compare performance across different placements.
• A wide selection of mediation partners includes Google AdMob, Google Ad Manager, and others.
• An easy-to-use dashboard where you can monitor all the apps you are monetizing.
• The platform supports iOS, Android, and Unity.
• With Meta solution, you can monetize your apps globally without being limited to specific locations.

Xandr

Xandr, previously known as AppNexus, is a subsidiary of Microsoft. Being a complete advertising ecosystem, it consists of an SSP, a DSP (demand-side platform), and an ad exchange.

As a publisher, you can benefit from three solutions: monetize SSP, monetize Ad Server, and yield analytics.

This way, you have everything you need to easily manage your inventory and drive income.

Features, benefits, and specifics

• The platform supports instream and in-banner videos.
• Header-bidding technology.
• Forecasting analytics and optimization tools for more thorough planning and better outcomes.
• Analytics capabilities to analyze trends and changes and monitor the overall performance.
• To access unique demand, you can create packages of curated inventory. Then, they are sold programmatically within a couple of seconds.
• Tools for demand management for all the channels and formats.
• You can manage your individual quality requirements.

OpenX

OpenX, selected by such companies as LinkedIn, HP, and others for marketing, is an effective solution for publishers in terms of driving income.

Currently, the network works with over 100000 advertisers and handles over 365 billion ad requests daily. For you, this means access to a vast pool of opportunities.

Features, benefits, and specifics

• The platform focuses primarily on mobile advertising, including video ads (rewarded or opt-in). However, desktop and CTV video ads are supported, too.
• You can also try other formats, like interstitial or rich media ads, if necessary.
• The network is certified against piracy, fraud, and malware.
• You can leverage a so-called identity graph to learn more about your users and, as a result, deliver more relevant video ads and improve targeting.
• Unique exchange packaged deals focused on the advertisers' audiences to drive better results for them and help you increase revenue.
• Analytics capabilities.

Media.net

Media.net is among the largest ad tech companies worldwide and delivers ads to over 500k websites.

Besides, the traffic they manage generates over 70 million paid clicks per month, which means a great monetization opportunity.

Features, benefits, and specifics

• The diversity of formats goes beyond video ads. When needed, you can also earn from in-read native ads, IAB units, etc.
• The ad units are driven by the context, not user data. Therefore, the platform is fully ready for the cookieless era, which is a significant benefit.
• You can create and customize the ad units on your own or entrust Media.net experts with this task.
• Multiple programmatic implementations. For instance, you can combine programmatic display with search demand from the Yahoo! Bing network.
• Reporting features for tracking the performance in real time.

SmartyAds SSP

SmartyAds SSP is a publisher-specific ad platform that sells media and fills ad space in real time. The amount of manual work is minimized, as the ad exchange automatically identifies the most relevant and profitable ads for your inventory.

With the SmartyAds DSP on the other side, the platform represents a unified advertising environment with multiple useful features for publishers and advertisers.

Let's dive into the specific benefits of SmartyAds SSP.

Features, benefits, and specifics

• The platform is developed on machine learning technology.
• With SmartyAds SSP, you can monetize your video and mobile inventory, as advertisers can serve high-quality video ads (instream video ads, outstream video ads, in-banner video ads, playable, rewarded, and more). But there are even more options to choose from. For instance, you can display text or banner ads.
• All inventory types, including desktop, mobile, tablet, and CTV, are supported.
• The video advertising platform guarantees high fill rates across verticals (focusing on technologies, business services, media, financial services, eCommerce, investment, etc).
• You can easily connect to advertisers using RTB and competitive technologies like header bidding.
• You get access to premium video demand. Advertisers seek exclusive video inventory via private marketplaces and direct programmatic deals, allowing you to sell it at a higher price.
• You can fine-tune video campaigns with filters, ad sizes, types, and resolutions. With SmartyAds, you are in charge of everything.
• The Optimal Floor Price feature calculates the perfect value for every unique impression to ensure high income for you.
• Real-time inventory management.
• A fully transparent programmatic ecosystem to benefit from.

Primis

Actually, Primis is a video discovery platform, but it works like any ad solution: you help users discover relevant content and increase your revenue.

Primis has 15 years of experience in the ad tech landscape and claims to monetize over 3 billion video impressions per month. Almost 3.5 million content pieces and 30 IAB categories — this sounds like something worth paying attention to.

Features, benefits, and specifics

• The formats available for desktop are classic video ads (featuring thumbnails), native ads, and mid-article ads.
• For mobile devices, you can display classic ads and native float advertisements that remain viewable while users are scrolling.
• You have full control over channels, categories, and keywords for performance optimization.
• The platform is CCPA and GDPR-compliant and delivers only brand-safe ads.
• Automation capabilities so that you can focus on your main tasks.
• A so-called discovery engine scores videos in real time to ensure contextual relevance and help you motivate users to consume more videos.
• Reporting features.

Teads

Initially, Teads was focusing exactly on video content. However, after more than 10 years of evolution, it transformed into a multi-format and full-funnel platform offering tools to both publishers and marketers.

Choosing it means getting access to premium advertisers while still delivering non-intrusive ads to your audience.

Teads states that they deliver ads to almost 2 billion users every month, which is a pretty impressive rate. Besides, you will be in good company here. BBC, Bloomberg, The Guardian, and other famous publishers also leverage it.

Features, benefits, and specifics

• The network supports multiple formats, including outstream videos, live streaming, etc.
• Teads' ads never cover the content or expand (unless users interact with them), which means a smooth experience for the audience.
• All demand is unique — Teads does not cooperate with third-party SSPs or exchanges.
• Optimization tools for traffic monitoring, reporting, analytics, etc.
• Cookieless-ready targeting solutions to ensure ads' relevance.
• The network keeps focus on editorial content (like articles), so they serve ads mainly to readers.
• You will have to go through the approval process to join the network. This way, Teads ensures the marketplace's safety.

Yield.com

Yield.com is an SSP (supply-side platform) solution created by AdMedia. Powered by a so-called contextual optimization engine, the network does not rely on cookies, which is a great benefit. The cookieless era is coming, and Yield.com is already ready for it.

Using this programmatic solution, you can reach relevant advertisers with ease and, as a result, monetize your inventory and increase income.

Features, benefits, and specifics

• Instream and outstream video ads for any type of screen (mobile, tablet, desktop, and CTV).
• Other formats, like native or overlay ads, are available, too, bringing you even more opportunities.
• Powered by machine learning, Yield.com ensures a relevant experience for your users and higher ad revenue for you.
• Real-time optimization capabilities.
• Smart recommendations on ad placement, frequency, etc.
• In terms of traffic geo, you can select the USA, Europe, Middle East, or Asia-Pacific region.
• A lot of categories to choose from, including games, electronics, arts, and others.

Chocolate

Despite a rather interesting name, the Chocolate platform does not offer any sweets (unless only figuratively).

It is a leading mobile advertising platform with over 35 premium demand partners and more than 3500 app and web properties. Over 14 billion video ad auctions occur per month.

Features, benefits, and specifics

• The platform offers a video-focused SSP to monetize your app, desktop, mobile web, and CTV inventory.
• The available formats are pre-roll, full-screen, native, and native in-view video ads.
• Ad units are clickable and user preference controlled, which ensures a non-obtrusive experience for users.
• Seamless integration using either VAST/VPAID tags, SDK, or SDK Lite.
• The network is a partner for Google Open Bidding, which ensures even more effective monetization.
• You can request a free demo.
• To join the platform, you will have to get an invite. To request it, contact the Chocolate team.

Magnite

Magnite is an independent sell-side advertising solution offering multiple tools and opportunities for publishers.

Magnite entered the stage in 2020 after the merge between ad experts from the Rubicon Project and CTV professionals from Telaria. Later, in 2021, Magnite acquired a popular video ad network, SpotX, as well as SpringServe, an ad management platform.

This way, Magnite turned into the largest video and CTV ad platform (although other types like audio ads are available, too), attracting thousands of publishers worldwide.

Features, benefits, and specifics

• Apart from video and CTV ads, you can monetize live streaming.
• Inventory management features allow you to serve relevant video ads and maximize their performance to drive income.
• Header-bidding integration.
• The platform can create and activate audience-based deals according to your data.
• Magnite DMP enables you to activate first-party audience and contextual data.
• Magnite supports privacy initiatives like CCPA and GDPR.
• Real-time reporting capabilities (reports are customizable).
• Your placements have to comply with the Better Ads Standards.

SelectMedia

SelectMedia is a video ad network that allows you to monetize your video and mobile inventory through its full-stack technology.

The platform uses RTB to deliver video content to targeted audiences globally and continuously builds new partnerships. Among their publishers, you can find Mirror, Business Daily, and many other popular companies.

Features, benefits, and specifics

• SelectMedia supports instream and outstream video ads, with different ad formats available. For instance, you can display bottom sticky and in-article ads. Mobile ads are supported, too.
• The support for dynamic ads ensures a relevant experience for users.
• The network allows both real-time bidding and direct deals.
• A range of tools for ad optimization.
• A real-time and easy-to-use dashboard.
• Automatic yield optimization to enhance your revenue.
• In-built analysis tools.
• Demand from 55 countries worldwide.

Undertone

Undertone allows cross-device advertising, including desktop, mobile, tablet, in-app, and CTV options. This way, you can drive revenue regardless of the type of device your visitors or users are interacting with.

Features, benefits, and specifics

• Apart from video and CTV ads, the platform supports standard, interstitial, and other types of advertisements.
• All video formats meet CBA and IAB standards. Undertone also supports contextual targeting.
• Header-bidding integration (and not only).
• An analytics platform to collect insights and optimize the performance.
• The platform claims to provide round-the-clock customer support.
• Undertone works with multiple verticals, including but not limited to technology, electronics, fashion, etc.
• Cookieless targeting technology.
• Fraud detection and verification capabilities to ensure high-quality traffic.

InMobi

Smartphones are the most popular electronic devices, so it is not surprising that some ad networks prefer to focus exactly on mobile advertising. InMobi is one of them.

Apart from a DSP and exchange, the platform offers various solutions for publishers and retailers. Among their customers are such famous companies as Shazam, Pandora, and others.

Features, benefits, and specifics

• You can deliver an HD experience to your users and visitors with immersive video ads. Playable, interactive, rich media and native ads are supported as well.
• You can also try other formats when needed: dynamic carousel and interstitial ads. Game monetization is possible, too.
• Access to more than 200 DSPs and over 5000 programmatic buyers from all over the world.
• Dynamic pricing and campaign optimization capabilities.
• An identity management solution for enhanced targeting.
• You can integrate InMobi SDK to monetize your app programmatically or directly.
• A consent management platform for ensuring privacy compliance (already used by more than 8000 publishers).
• Detailed and transparent reporting.

AniView

AniView is a video monetization platform for mobile, web, and CTV. The solution operates in more than 150 countries and delivers over 15 billion ad impressions per month.

Founded in 2013, it is currently used by over 3500 publishers and offers an entire set of solutions you can benefit from.

Features, benefits, and specifics

• You can monetize your in-banner, outstream, and instream video ad units.
• A video ad marketplace is integrated with numerous DSPs, providing you with access to advertisers from all over the world.
• You have full control. For instance, you can block sensitive content, filter ad types, etc. This way, you deliver only relevant video ads to your audience.
• The platform makes it easy to sell less profitable inventory thanks to its optimization algorithm and yield management engines. This can help you to boost your fill rates and drive revenue.
• You can set a minimum CPM (cost per mille or cost per thousand impressions) for your inventory.
• The platforms allow you to provide your audience and inventory details for more effective targeting.
• A real-time dashboard to monitor metrics and make data-driven decisions.
• You can get a demo (no credit card details are required).

Viewdeos

Viewdeos is another monetization platform focusing solely on videos. Their marketplace boasts 500 million unique users and has already been chosen by around 200 publishers.

The network focuses on geographic markets such as the USA, Canada, Asia-Pacific, Western Europe, and Africa. Using it, you can monetize your inventory across multiple verticals, including lifestyle, technology, travel, etc.

Features, benefits, and specifics

• Instream and outstream ad formats are available.
• The Viewdeos solution is delivered as a customized all-in-one service, so you can fully align it with your needs.
• Access to premium advertisers across the globe.
• You can deliver video ads in two ways. First of all, you can utilize client content, which is embedded automatically. Alternatively, you may want to leverage Viewdeos content matching your inventory.
• Real-time bidding system.
• Multiple video player options to meet your requirements.
• You can request a demo.

TargetVideo

The platform's name speaks for itself — TargetVideo focuses exactly on video monetization. Developed by Brid.TV, TargetVideo reaches over 70 million users and drives over 1 billion monthly video views.

TargetVideo experts are continuously improving the platform and implementing new features. Therefore, you can count on new solutions and tools that will help you reach better results. Besides, TargetVideo states that its professionals can also develop custom solutions specifically for you.

Features, benefits, and specifics

• Instream and outstream video ads are supported. You can also monetize live streams.
• Solutions for CTV and mobile devices.
• You can benefit both from direct and programmatic demand.
• Prebid price floor optimization capabilities to achieve higher revenue per thousand impressions (RPM).
• AI-driven contextual targeting to ensure the ultimate experience without relying on cookies.
• Analytics features to collect ad performance data and optimize video ad campaigns. You will also benefit from real-time video header-bidding analytics.
• The platform provides a customizable HTML5 video player.
• Some features are available in the demo format.

Taboola

Taboola is another large ad monetization platform featuring 9000 publishers, more than 15000 advertisers, and over 500 million daily active users.

Offering solutions to publishers and marketers, Taboola ensures a seamless experience for all the parties involved. Advertisers reach their audiences and drive conversions. Users watch and interact with relevant ads. As a publisher, you display engaging content in a non-intrusive manner and drive revenue.

Note that Taboola focuses on editorial content.

Features, benefits, and specifics

• The platform supports a range of native video formats for desktop and mobile devices.
• In general, you can drive revenue across multiple channels, including newsletters.
• The Taboola Feed feature is responsible for a scrolling social-media-like experience for readers, which helps drive engagement. However, you can still use the platform's traditional widget to promote sponsored and organic content.
• You can exchange traffic with partner and third-party websites.
• A/B testing is possible.
• Actionable data insights to optimize the performance.
• With Taboola's network, you can build new audiences.
• You can block specific content items, keywords, etc.

To sum up

With so many video ad networks available on the market, making a choice can be challenging. Therefore, start with identifying your requirements. What video ad formats would you like to display? What categories are you interested in?

By answering these and other questions, you will be able to make a choice. Before signing up, learn everything about your potential platform and consider looking for reviews. Feedback may become a decisive factor, especially if you are trying to choose between several suitable options.

Does SmartyAds SSP sound like a perfect solution to you? Then do not hesitate to sign up!

FAQ