Collaborating with SmartyAds as a Head of the content strategy, Iryna curates and guides the content creation process and crafts compelling trend-exploratory articles herself. She believes that embracing an ever-learning mindset and the ability to think critically are the two skills of the content professionals that make them outstanding authors. While working in SmartyAds Iryna is on the mission to craft deep well-researched yet easy to digest content that helps advertisers and publishers elevate their businesses and reach greater outcomes.
Skills and Certifications
- Content strategy development and implementation
- Curating the process of content creation
- Writing trend-related articles and opinion materials based on market research
- Creating and enriching website content
